If you love wild places, it makes sense to support brands that protect them. Luckily, more outdoor companies are embracing sustainability, transparency, and environmental stewardship. Here are some of the best in 2025:

1. Patagonia

The gold standard. They pioneered recycled materials, fair labor practices, and environmental activism. Their “Worn Wear” program encourages repairing instead of replacing.

2. Cotopaxi

Known for bold colors and bold values. Cotopaxi uses recycled scraps, supports global poverty relief, and donates 1% of revenue to non-profits.

3. tentree

For every product sold, ten trees are planted. Their gear is made from eco-fabrics like hemp, organic cotton, and recycled polyester.

4. Picture Organic

Eco-focused snow and travel gear brand. Uses bio-sourced fabrics, fair-trade practices, and transparent supply chains.

5. Icebreaker

Merino wool masters with a serious transparency index. They focus on regenerative farming, animal welfare, and plastic-free packaging.

What to Look For

• Bluesign® or Fair Trade Certified
• Recycled or bio-based materials
• Brands with lifetime warranties or repair services

Why It Matters: The gear we buy impacts the lands we explore. Supporting brands that give back helps protect trails, forests, and communities for the next generation of adventurers.